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Overview
After building the extremely successful website for Roc-A-Fella records, KMG keeps it cutting edge by adding social networking features. Now members of the site can create their own profile to connect with other fans and also have access to special features. Members receive exclusive access to music, videos, contests, Roc-A-Fella artist chats, events, message boards, and a 10% discount on an order from www.rocawear.com. This new community of fans gets first dibs on Roc-A-Fella artist concert tickets and gets previews of new Roc-A-Fella music and films, as well as access to advance screenings of Roc-A-Fella films and much more.
These interactive components make the site more of a community for the users to connect with each other and the label. The site is being accessed by members much for frequently and for much longer periods of time. This not only attracts new ad revenue but also the feedback offered from fans on the site is extremely useful for Roc-A-Fella. These interactive features are just an addition to the many innovative abilities of the site.
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