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Overview
Nappy Boy Entertainment was losing out on revenue from online purchases of their ringtones, albums and apparel until KMG stepped in to help. KMG added e-commerce abilities to the site and made it more efficient to navigate. Users are able to easily make purchases of Nappy Boy products. Now Nappy Boy Entertainment has maximized their merchandise sales and made their products available to anyone with a computer.
Not only did KMG add e-commerce sales for the site but also added social networking capabilities similar to features created for rocafella.com. Users can create profiles, connect with other fans as well as have access to blogs, forums, news, contests and much more. Fans become part of an instant community with other Nappy Boy fans. The site becomes a place for them visit more than just to buy albums but to connect with new friends and get their feedback heard by their favorite artists. These features not only increase traffic exponentially for sites but also provide them with easy communications with consumers.
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